Under the impact of DTC brands, how can traditional bag manufacturers transform into “new brand partners”?
With the global rise of Direct-to-Consumer (DTC) models, an increasing number of start-up brands aim to bypass traditional retail channels and build direct relationships with consumers, Bag manufacturers should also adapt to the trend. This shift is especially visible in fashion and accessories. Bags—crucial carriers of brand identity—now sit at the core of the value […]
