According to the latest data from major Australian online shopping platforms (Amazon Australia, eBay Australia and OzBargain) in 2025, the following are the types of bags that will be sold most in Australia this year. We will provide detailed user reviews, pros and cons, sizes, materials, brands, major producing countries and other information for each bag to help you understand the current market trends.
1. Tomtoc Travel Backpack 40L
- Sales: The number one backpack product on Amazon Australia.
- Suitable groups: Business travelers, weekend travelers.
- Size: 40L.
- Material: Waterproof polyester.
- Brand: tomtoc (USA).
- Main producing country: China.
- Pros:
- TSA-friendly design for easy security check.
- Multifunctional compartments, suitable for storing laptops and other travel items.
- Durable and lightweight.
- Cons:
- Relatively high price.
- User reviews:
- “This backpack is perfect for short trips, large capacity and comfortable.”
- “High-quality materials, reasonable design, worth buying.”
- “The price is a little high, but it’s worth it.”
2. Inateck 42L Travel Backpack
- Sales: The third-best backpack product on Amazon Australia.
- Suitable for: Business people who travel frequently.
- Size: 42L.
- Material: Waterproof polyester.
- Brand: Inateck (Germany).
- Main producing country: China.
- Advantages:
- Large capacity, suitable for multi-day trips.
- Simple design, suitable for business occasions.
- Multifunctional compartments, easy to classify and store.
- Disadvantages:
- The carrying system is average, and it may not be comfortable to carry for a long time.
- User evaluation:
- “Very suitable for business travel, large capacity and practical.”
- “Simple design, suitable for formal occasions.”
- “The carrying system needs to be improved.”
3. Pakembl Large Travel Backpack
Business Travel Laptop Waterproof Backpack
| Material | Water-resistant oxford fabric |
| Style | Backpack |
| Color | Black |
| Lining | Dense polyester |
| Design | Business casual |
| Weight | 0.93kg |
| Dimensions | 32cm (W) × 45cm (H) × 20cm (D) |
| Capacity | Fits laptop/iPad/A4 magazines/phone/wallet |
- Sales: The seventh-best backpack product on Amazon Australia.
- Suitable for: students, daily commuters.
- Size: about 43cm x 30cm x 20cm.
- Material: waterproof polyester.
- Brand: Pakembl (Australia).
- Main producing country: China.
- Advantages:
- Affordable price, high cost performance.
- With USB charging port, convenient charging.
- Multifunctional design, suitable for a variety of uses.
- Disadvantages:
- Relatively thin material, average durability.
- User reviews:
- “Affordable price, full of functions.”
- “USB charging port is very convenient.”
- “The material is a little thin, but overall satisfactory.”
4. The North Face Unisex Vault Rucksack
- Sales: The tenth-ranked backpack product on Amazon Australia.
- Suitable groups: students, daily commuters.
- Size: about 27L.
- Material: waterproof polyester fiber.
- Brand: The North Face (USA).
- Main producing country: Vietnam.
- Pros:
- Stylish design, suitable for many occasions.
- Comfortable carrying system, suitable for long-term carrying.
- Durable material, good waterproof performance.
- Cons:
- Higher price.
- User evaluation:
- “Very comfortable, suitable for daily use.”
- “Stylish design, high quality.”
- “The price is slightly higher, but it is worth the investment.”
5. Caribee Fast Track 85L Wheeled Hiking Backpack
- Sales: The number one backpack product on eBay Australia.
- Suitable groups: long-distance travelers, hikers.
- Size: 85L.
- Material: durable nylon.
- Brand: Caribee (Australia).
- Main producing country: China.
- Advantages:
- Large capacity, suitable for long-distance travel.
- With wheels, easy to carry.
- Reasonable design and full functions.
- Disadvantages:
- Large size, not suitable for daily use.
- User evaluation:
- “Great for long-distance travel, large capacity and practical.”
- “The design with wheels is very convenient.”
- “Not suitable for daily commuting.”
6. Sans Beast Bandolier Bag
- Size: about 25 x 20 x 10 cm
- Material: environmentally friendly artificial leather
- Brand: Sans Beast (Australia)
- Main producing country: China
- Advantages:
- Unique design, suitable for fashionable people
- Environmentally friendly material, in line with the concept of sustainable development
- Affordable price
- Disadvantages:
- Small capacity
- Not suitable for carrying more items
- User evaluation:
- Its unique design and environmental protection concept, suitable for fashionable women
7. VESTIRSI The Anna Bag
- Size: Approx. 28 x 22 x 12 cm
- Material: Italian leather
- Brand: VESTIRSI (Australia)
- Main producer: Italy
- Advantages:
- Simple design, suitable for a variety of occasions
- High-grade material, good feel
- Reasonable price
- Disadvantages:
- Limited color selection
- Small capacity
- User reviews:
- Its high quality and simple design, suitable for working women
8. Louenhide Baby Bermuda Tote
- Size: Approx. 28 x 20 x 12 cm
- Material: Artificial leather
- Brand: Louenhide (Australia)
- Main producer: China
- Pros:
- Fashionable design and various colors
- Affordable price
- Suitable for daily use
- Cons:
- Material is artificial leather, which may not be as durable as real leather
- Small capacity
- User reviews:
- Its stylish appearance and practicality, suitable for daily use.
9. Saben Tilly Crossbody Bag
- Size: Approx. 22 x 16 x 8 cm
- Material: Genuine leather
- Brand: Saben (New Zealand)
- Main producer: China
- Pros:
- Simple design, suitable for a variety of occasions
- High-grade material, good feel
- Reasonable price
- Cons:
- Small capacity
- Limited color options
- User reviews:
- Its high quality and simple design, suitable for daily use.
10. Prene Bags The X Bag
- Size: Approx. 35 x 30 x 15 cm
- Material: Neoprene
- Brand: Prene Bags (Australia)
- Main producer: China
- Advantages:
- Lightweight and easy to clean
- Fashionable design and various colors
- Affordable price
- Disadvantages:
- Not suitable for formal occasions
- Average durability
- User reviews:
- Its lightweight and fashionable design, suitable for daily use.
How is backpack sales information helpful to manufacturers, wholesalers and consumers?
The above analysis is compiled by sumkbags backpack manufacturer based on the latest data from Australian online shopping platforms (Amazon Australia, eBay Australia and OzBargain) in 2025. The following are suggestions for bag manufacturers, wholesalers and individual consumers to help all parties better understand market trends and their own needs and make corresponding adjustments.
Suggestions for bags manufacturers
- Focus on the combination of functionality and design: Consumers are increasingly inclined to choose backpacks that are both practical and stylish. For example, the BanGe Travel Backpack Medium combines expandable capacity and multifunctional compartments to meet the diverse needs of travelers.
- Use environmentally friendly materials: With the improvement of environmental awareness, the use of recyclable materials to make backpacks has become a trend. The environmentally friendly shopping bag launched by Woolworths in cooperation with Anya Hindmarch is a successful case and is warmly welcomed by consumers.
- Diversified product lines: Develop a dedicated backpack series according to different usage scenarios (such as business, travel, outdoor activities, etc.) to meet the needs of different consumers.
Suggestions for bags distributors
- Focus on best-selling brands: Brands such as Caribee, The North Face and Samsonite perform well in the Australian market, and wholesalers should consider increasing their inventory of these brands.
- Flexible procurement strategy: Adjust procurement plans according to seasons and market demand, such as increasing the inventory of travel backpacks during the travel season.
- Establish a stable supply chain: Establish long-term cooperative relationships with reliable backpack manufacturers to ensure product quality and supply stability.
Advice for bags consumers
- Choose a backpack based on the purpose: For example, business people can choose Inateck 42L Travel Backpack, students can choose Vaschy Laptop Backpack, and outdoor enthusiasts can choose G4Free 35L Hiking Backpack.
- Pay attention to user reviews: Check other consumers’ reviews before purchasing to help understand the actual performance of the product and possible problems.
- Compare prices and features: Compare the prices and features of the same product on multiple platforms and choose the product with the best value for money.
