The Ultimate Guide of Latin America bag market from Bag Vendors in 2025

Latin America, a vast market full of vitality and multiculturalism, is profoundly shaping the bag market with its consumers’ unique pursuit of fashion and functionality. From bustling Mexico City to the passionate Rio de Janeiro, whether it is daily commuting, business travel or outdoor adventure, the right bag has become an indispensable partner. In 2025, with the booming development of e-commerce and the increasing segmentation of consumer demand, the Latin American bag market has shown unprecedented diversity. Based on the latest data and user feedback from mainstream Latin American e-commerce platforms (such as Mercado Libre, Amazon Mexico/Brazil, and Linio), this article will provide you with an in-depth analysis of the 15 most popular bag types, explore the market trends and consumer behaviors behind them, and provide a detailed reference guide for consumers, buyers and backpack manufacturers.

What are the 15 most popular bags in Latin America in 2025?

Here are 15 popular bag types based on market data and consumer feedback.

1. Business Commuter Backpack (Mochila de Negocios)

• Sales data : On Mercado Libre and Amazon Brazil, business backpacks are among the top three men’s bags in sales. This category is particularly in demand in financial centers such as Sao Paulo and Buenos Aires.
• Applicable groups : urban white-collar workers, business people, and IT practitioners.
• Size and material :
  • Size: Typically 18-25 liters, enough to fit a 15.6-inch laptop.
  • Material: Mainly made of water-repellent nylon, polyester or PU leather, focusing on durability and business texture.
• Brand and country of manufacture :
  • backpack suppliers from China offer cost-effective options through online platforms.
  • Producing countries: Mainly China and Vietnam.
• Pros and Cons :
  • Advantages: Reasonable functional division, independent computer compartment and charging port design, professional appearance.
  • Disadvantages: Relatively large weight, conservative design.
• User reviews :
  • “There are so many compartments, my laptop, documents and power bank all have their own dedicated space, which is perfect for work.” (From Mercado Libre Mexico user)
  • “Great material, looks premium. The USB charging port is very convenient when traveling.” (Amazon Brazil user)
  • “Wish there were more color options, currently mostly black and gray.” (Linio Colombia user)

2. Trendy Backpack (Mochila Casual/Urbana)

• Sales data : The first choice for young consumers (18-30 years old), accounting for nearly 30% of sales in the Latin American backpack market.
• Applicable groups : college students, young office workers, fashion lovers.
• Size and material :
  • Sizes: 15-22 litres.
  • Materials: canvas, polyester, denim, with various design elements.
• Brand and country of manufacture :
  • Brands: Jansport, Vans, Herschel Supply Co., Kanken.
  • Producing countries: Cambodia, Indonesia, China.
• Pros and Cons :
  • Advantages: diverse styles, rich colors, and can highlight personality.
  • Disadvantages: relatively simple functionality and average protective performance.
• User reviews :
  • “The color of Kanken is so beautiful. Wearing it makes me look several years younger!” (From Chilean user)
  • “The capacity is enough for daily use. One bag is enough for class and shopping.” (From an Argentinian user)
  • “Be careful with canvas in rainy days, things get wet easily.” (From a Peruvian user)

3. Outdoor hiking bag (Mochila de Senderismo)

• Sales data : With the rise of tourism in the Andes and Patagonia regions, the annual growth rate of outdoor bag sales exceeds 15%.
• Applicable groups : hiking enthusiasts, climbers, backpackers.
• Size and Material :
  • Size: 30-60 liters.
  • Material: High-strength, tear-resistant nylon fabric (such as Cordura), equipped with a carrying system.
• Brand and country of manufacture :
  • Brands: Deuter, Osprey, The North Face, and some local brands like Doite (Chile).
  • Producing countries: Vietnam, Philippines.
• Pros and Cons :
  • Advantages: The carrying system is professional, can effectively disperse the weight, and is powerful.
  • Disadvantages: Expensive, professional-looking, not suitable for daily use.
• User reviews :
  • “Osprey’s carrying system is as good as it is said to be. I don’t feel tired on my shoulders even after a whole day of hiking.” (Traveler from Patagonia)
  • “Deuter’s design is very user-friendly, easy to access, and the side pocket can hold my water bottle.” (From Mercado Libre Brazil user)
  • “It’s a bit difficult for a beginner to choose the right size.” (from Ecuadorian user)

4. Large capacity travel bag (Mochila de Viaje)

• Sales data : It is the preferred choice for long-distance travelers and low-cost airline passengers, and sales surge especially during holidays.
• Applicable groups : backpackers, short-term travelers.
• Size and material :
  • Size: 40-55 litres, usually in compliance with cabin baggage regulations.
  • Material: Wear-resistant polyester or nylon.
• Brand and country of manufacture :
  • Brands: Osprey Farpoint/Fairview, Cotopaxi, Nomatic.
  • Producing countries: Vietnam, China.
• Pros and Cons :
  • Advantages: Large capacity, can be fully opened like a suitcase, easy to pack.
  • Disadvantages: It is heavy when fully filled and has high requirements on the carrying system.
• User reviews :
  • “This bag is a must-have for budget airlines. It can hold a week’s worth of luggage without having to check it in.” (From a Mexican user)
  • “The design and color of Cotopaxi are very unique. Many people asked me about it during my travels.” (From a Colombian user)
  • “It would be perfect if it had wheels.” (Brazilian user)

5. Mini Backpack/Chest Bag (Mini Mochila/Bolso de Pecho)

• Sales data : In the past two years, it has quickly become popular among Latin American women and young men, becoming a symbol of street fashion.
• Applicable groups : women, fashionable young people.
• Size and Material :
  • Size: 5-10 litres.
  • Material: PU leather, canvas, nylon.
• Brand and country of manufacture :
  • Brands: Kipling, Michael Kors, and a host of fast fashion and no-brand products.
  • Producing countries: China, Brazil.
• Pros and Cons :
  • Advantages: Lightweight and compact, fashionable and versatile.
  • Disadvantages: Very limited capacity.
• User reviews :
  • “It’s just right to take your phone, wallet, and keys with you when you go out, so you can free your hands.” (From an Argentinian user)
  • “The leather feels great and goes well with skirts and pants.” (Mercado Libre Mexico user)
  • “It looks good, but it can’t really hold anything.” (From Chilean user)

6. Crossbody/Messenger Bags (Bandolera/Bolso Mensajero)

• Sales data : Very popular among urban riders and daily commuters, with stable sales.
• Applicable groups : students, cyclists, daily commuters.
• Size and Material :
  • Size: 10-20 litres.
  • Material: Canvas, Nylon, Tarpaulin.
• Brand and country of manufacture :
  • Brands: Timbuk2, Chrome Industries, Eastpak.
  • Producing countries: United States, China, Indonesia.
• Pros and Cons :
  • Advantages: convenient to take things, casual style.
  • Disadvantages: The weight is borne on one shoulder, which may be uncomfortable to carry for a long time.
• User reviews :
  • “It’s very convenient to use while riding, so you can get things without having to take the bike off the bike.” (From a Bogotá cyclist)
  • “It’s bigger than I thought, and can hold my tablet and a book.” (from São Paulo)
  • “When carrying heavy things, the shoulders will be a bit tight.” (From Lima user)

7. Fitness bag (Bolsa de Gimnasio/Deportiva)

• Sales data : With the rise of fitness culture in Latin America, demand for this category continues to grow.
• Applicable groups : fitness enthusiasts, athletes.
• Size and Material :
  • Size: 25-40 litres.
  • Material: Lightweight, waterproof polyester fiber, often with a wet and dry separation design.
• Brand and country of manufacture :
  • Brands: Nike, Adidas, Under Armour.
  • Producing countries: Vietnam, Indonesia, China.
• Pros and Cons :
  • Advantages: clear functional divisions (shoe compartment, wet clothes bag), light material and easy to clean.
  • Disadvantages: The appearance design is relatively simple.
• User reviews :
  • “The dry and wet separation is very practical. It provides a place to put wet towels and clothes after swimming.” (From Mercado Libre Argentina user)
  • “The separate shoe compartment is great, it won’t dirty other things in the bag.” (From a Mexican user)
  • “It would be better if the shoulder straps were a little thicker.” (Brazilian user)

8. mommy bag(Mochila for Mamá/ diaper bag)

• Sales data : Latin America has a strong family mentality and the newborn market is huge, so mommy bags are a necessity.
• Applicable group : New parents.
• Size and Material :
  • Size: 20-30 litres.
  • Material: Easy to clean waterproof nylon or oxford cloth.
• Brand and country of manufacture :
  • backpack manufacturers specializing in this category .
  • Country of production: China.
• Pros and Cons :
  • Advantages: There are many partitions, and the insulated bottle pockets, diaper compartments and other thoughtful designs.
  • Disadvantages: The appearance can easily become outdated.
• User reviews :
  • “It’s a lifesaver when traveling with kids. Everything is organized.” (from a Colombian mother)
  • “The insulated bag works great and keeps the milk warm for hours.” (Amazon Mexico user)
  • “The bag itself is a bit heavy and filling it up can be a challenge for women.” (From Chilean user)

9. Camera backpack

• Sales data : The boom in tourism and content creation has driven the demand for camera backpacks.
• Applicable groups : photographers, travel bloggers.
• Size and Material :
  • Size: 15-30 litres.
  • Material: Wear-resistant and scratch-resistant nylon, filled with thick shock-proof sponge.
• Brand and country of manufacture :
  • Brands: Lowepro, Peak Design, Manfrotto.
  • Producing countries: China, Vietnam.
• Pros and Cons :
  • Advantages: Excellent protection, modular partitions can be freely combined.
  • Disadvantages: high price and heavy weight.
• User reviews :
  • “Peak Design is so cool, and the side snap function is very convenient for taking snapshots.” (From a Peruvian photographer)
  • “It’s well protected, and I feel safe putting my camera and several lenses inside.” (From an Argentinian user)
  • “The bag itself is very heavy, and it is a test of physical strength after putting the equipment on it.” (From a Brazilian user)

10. Anti-theft backpack (Mochila Antirrobo)

• Sales data : In some cities in Latin America with complex public security, there is a great demand for anti-theft backpacks.
• Applicable groups : city residents, tourists.
• Size and material :
  • Size: 15-20 litres.
  • Material: cut-resistant fabric, hidden zipper design.
• Brand and country of manufacture :
  • Brands: XD Design Bobby, Pacsafe.
  • Country of production: China.
• Pros and Cons :
  • Advantages: high safety and ingenious design.
  • Disadvantages: It is relatively inconvenient to take things, and the utilization of internal space is affected by the design.
• User reviews :
  • “I feel much more comfortable carrying it in the São Paulo subway, the zipper is hidden.” (Brazilian user)
  • “The cut-resistant fabric is reassuring and the design is modern.” (Mercado Libre Colombia user)
  • “It’s a bit troublesome to turn the bag to the front every time you take something.” (From a Mexican tourist)

11. Foldable Backpack(Mochila Plegable)

• Sales data : As a spare bag or shopping bag, sales continue to rise.
• Applicable groups : travelers, shoppers.
• Size and material :
  • Size: Approximately 15-20 liters when unfolded.
  • Material: Ultra-thin waterproof nylon.
• Brand and country of manufacture :
  • Brands: Sea to Summit, Naturehike, and a ton of unbranded stuff.
  • Country of production: China.
• Pros and Cons :
  • Advantages: Extremely light and small storage volume.
  • Disadvantages: Limited weight capacity and durability.
• User reviews :
  • “It doesn’t take up space in your suitcase when you travel, and it’s perfect for buying souvenirs.” (From an Argentinian traveler)
  • “Very light, almost weightless.” (from Chilean user)
  • “Don’t put anything heavy or sharp in there, as it will break easily.” (from Peruvian user)

12. Drawstring Bag (Bolsa de Cuerdas)

• Sales data : Low price, a common choice for students in physical education classes and gyms.
• Applicable groups : students and athletes.
• Size and Material :
  • Size: 10-15 litres.
  • Material: Nylon, Polyester.
• Brand and country of manufacture :
  • Brands: Adidas, Nike, Puma.
  • Producing countries: Pakistan, Vietnam.
• Pros and Cons :
  • Advantages: simple, light and cheap.
  • Disadvantages: no functional partitions, poor carrying comfort.
• User reviews :
  • “It’s very convenient to carry shoes and towels to the gym.” (from Mexican user)
  • “It is easy and practical for children to use in physical education class.” (From a Colombian parent)
  • “The rope is tight on my shoulders, not suitable for long-term use.” (From a Brazilian user)

13. Vintage Leather Backpack(Mochila de Cuero Vintage Leather Backpack)

• Sales data : There is a stable market among consumers who pursue quality and unique style.
• Applicable groups : artistic youth, designers, and people with taste.
• Size and material :
  • Size: 15-20 litres.
  • Material: Genuine leather, Crasy horse leather, High quality PU leather.
• Brand and country of manufacture :
  • Brands: Fossil, The Bridge, and many handmade leather brands.
  • Producing countries: Brazil, Argentina (with high-quality leather resources), Italy, China.
• Pros and Cons :
  • Advantages: Excellent texture, the more you use it, the better the taste.
  • Disadvantages: heavy, requires maintenance, expensive.
• User reviews :
  • “This Crasy horse leather bag is so cool, my friends all say it looks good.” (From an Argentinian user)”The texture is amazing. Although it’s a bit heavy, it’s worth it for the style.” (From Mercado Libre Mexico user)
  • “Be extra careful on rainy days, leather is afraid of water.” (From Chilean user)

14. Solar Backpack(Mochila Solar)

• Sales data : It is an emerging high-tech category and is beginning to attract attention among outdoor enthusiasts and technology enthusiasts.
• Applicable groups : outdoor sports enthusiasts, technology geeks, and long-term field workers.
• Size and Material :
  • Size: 20-25 litres.
  • Material: Waterproof nylon, integrated flexible solar panel.
• Brand and country of manufacture :
  • Brands: Voltaic Systems, ECEEN, and some emerging technology brands.
  • Producing countries: China, the United States.
• Pros and Cons :
  • Advantages: Environmentally friendly, can charge electronic devices outdoors.
  • Disadvantages: Charging efficiency is greatly affected by weather and the price is expensive.
• User reviews :
  • “Very useful for hiking in Patagonia, to recharge my GPS and phone.” (European traveler)
  • “It doesn’t charge very fast, but it’s still good as an emergency power bank.” (From Amazon Brazil user)
  • “The price is several times higher than that of an ordinary backpack. There must be a real demand for it.” (Tech Reviewer)

15. Convertible Bag(Bolso Convertible)

• Sales data : Combining fashion and functionality, it is becoming increasingly popular among urban women.
• Applicable groups : urban white-collar women and fashionable people who need to change their style.
• Size and material :
  • Sizes: 10-18 litres.
  • Material: PU leather, nylon, canvas.
• Brand and country of manufacture :
  • Brands: Sherpani, Kipling, and many other fashion brands.
  • Producing countries: China, Cambodia.
• Pros and Cons :
  • Advantages: Various shapes, suitable for different occasions.
  • Disadvantages: The complex structure may lead to poor user experience in certain modes.
• User reviews :
  • “It’s very professional when you’re at work, and very casual when you’re off work. One bag can handle it all.” (From a user in São Paulo)
  • “Smart design, can fit my tablet and daily necessities.” (Mercado Libre Argentina user)
  • “The shoulder straps feel a bit flimsy in backpack mode.” (Mexican user)

Bag types comparison and bag market trend analysis

Type comparison

Bag Market trend analysis for bag vendors

According to recent market reports and consumer trend data released by Mercado Libre, the Latin American bag market will show the following key trends in 2025:

• Functionality and segmentation go hand in hand : Consumers are no longer satisfied with a “universal bag”. Segmented products for specific scenarios, such as anti-theft backpacks, mommy bags, and fitness bags, continue to grow in market share. A reliable backpack manufacturer needs to be able to quickly respond to the needs of the segmented market.
• Sustainable and environmentally friendly materials are gaining attention : Especially in environmentally friendly countries such as Brazil and Costa Rica, bag brands that use recycled materials (such as rPET) or environmentally friendly leather are beginning to gain more favor among young consumers. This has brought new opportunities for backpack suppliers that adopt sustainable production methods.
• The rise of local design and cultural elements : Consumers increasingly appreciate designs that reflect local culture. Bags that incorporate Inca totems, Aztec patterns or tropical rainforest colors are popular in the tourist market and among local consumers who pursue individuality.
• Online channels are absolutely dominant : Mercado Libre, Amazon (in Brazil and Mexico), Linio and other e-commerce platforms are the main channels for consumers to buy bags. Brands and backpack suppliers must pay attention to the operation of online stores, user review management and digital marketing.
• High cost performance is still the key : Although high-end brands have their fixed customer base, the overall consumption capacity of the Latin American market determines that high cost performance products are still the mainstream. Bag vendors from Asia, especially China , have occupied an important position in this market with their strong supply chain and cost control capabilities.

Frequently Asked Questions (FAQ)

Q1: How to choose a backpack suitable for business travel?

A1: The following points should be considered first when choosing a business travel backpack:

• 1) Capacity and size: Make sure it can accommodate your laptop (usually 15.6 inches is the standard), a small amount of clothing and documents, and meet the airline’s boarding regulations.
• 2) Protection: Choose a style with an independent thickened computer compartment and shockproof design.
• 3) Functionality: Designs with USB charging ports, passport pockets, and luggage straps that can be put on trolleys will greatly improve convenience.
• 4) Material and appearance: Choose water-repellent and wear-resistant nylon or leather materials, and dark colors and simple lines are preferred for professional designs.

Q2: How does the material of the backpack affect the user experience?

A2: The material directly determines the durability, weight, waterproofness and appearance texture of the backpack.

• Nylon : Lightweight, abrasion-resistant, tear-resistant, commonly used in outdoor bags and high-quality business bags. Cordura is a top-grade nylon fabric.
• Polyester : It is cost-effective, wrinkle-resistant, and not easy to fade. It is the most mainstream material in the market.
• Canvas : Retro texture and casual style, but heavy and poor in waterproofness.
• Leather : It has a high-quality texture and is durable, but it is heavy, expensive, and requires maintenance. PU leather is a cost-effective alternative.
• Tarpaulin : Completely waterproof, extremely durable, commonly seen in messenger and cycling bags.

Q3: How to identify the reliability of a backpack manufacturer or backpack supplier?

A3: When choosing a supplier, you can consider the following aspects:

• 1) User reviews and sales: Check the cumulative sales of its products and a large number of real user reviews on platforms such as Mercado Libre.
• 2) Product lines: A professional bag vendors usually has a clear product line and a focus area. 3) Material and process details: Check the description of the material, zipper (such as YKK), buckle (such as Duraflex) and other details in the product description.
• 4) Brand history and certification: Suppliers with a long history or international quality system certification (such as ISO9001) are usually more reliable.

Q4: Is an anti-theft backpack really necessary when traveling in Latin America?

A4: It depends on your travel destination and personal habits. In large cities with many tourists (such as Rio de Janeiro, Buenos Aires, Bogota), on public transportation, in markets or crowded areas, an anti-theft backpack can significantly improve the security of your belongings and allow you to enjoy your trip more safely. Its hidden zippers, cut-resistant fabrics and RFID-blocking pockets can effectively prevent common theft methods. If you mainly move around in well-secured areas, a regular backpack is enough, but you need to be vigilant at all times.